Challenge: Create an experiential, immersive event to travel with the 2022 NASCAR series. The Goal was to connect the Ambetter Health Insurance brand with the race, attract event goers, and gather leads for the Open Enrollment period.
Solution: Participants were invited to take the Ambetter Tune-up Challenge and test their skills against NASCAR drivers and pit crews. Three stations included a reflex tester, hammer strength, and tire swap activities. Using the AMB brand color to flood the activity area, and strategically placing our activation at the entrance to the race, we created an experience impossible to miss. Each weekend averaged 1K leads collected.